An unprecedented event requires unprecedented vision in the
digital age, and what better way to celebrate the beauty of our Ancient
Egyptian heritage with a uniquely beautiful yet simple idea to unite all
Egyptians on this historic day? That’s exactly what we did at Icon Creations.
As a market leader in digital, we couldn’t be prouder of our significant
contribution to this historical event that took place on April 3rd 2021; the
Pharaohs Golden Parade (موكب المومياوات الملكية).
As the world watched in anticipation for the
once-in-a-lifetime event, all eyes were on Egypt as the country announced its
preparations of epic proportions to pay homage to our Ancient Egyptian
ancestors. The remarkable Pharaohs Golden Parade set out from the Egyptian
Museum in Tahrir Square to reach its final destination at the National Museum
of Egyptian Civilization, where the majestic march was comprised of 22 royal
mummies that date back between the 17th to 20th dynasties. Featuring 18 kings
and 4 queens including the mummies of King Ramses II, King Seqenenre Tao, King
Thutmose III, King Seti I, Queen Hatshepsut, Queen Meritamen the wife of King
Amenhotep I, and Queen Ahmose Nefertari, the wife of King Ahmose I.
The global hype was real, and our expert team at Icon
Creations collaborated with the Ministry of Tourism & Antiquities and
Experience Egypt to commemorate this unique event by creating a simple yet
highly effective idea; a Facebook frame for profile pictures.
The iconic Facebook frame was published on Facebook 2 days
prior to the event, and in less than 24 hours it became a viral sensation that
made a clear and undisputed impact on the social media leader!
Egyptians started using the chic yet expressive Facebook
frame for their profile pictures around the world, and soon after even their
non-Egyptian friends caught on to the trend and applied to their own profiles,
as they livestreamed the epic procession of the Pharaohs from the comfort of
The frame’s charm was enticing and its impact went viral…
A significant number of Facebook users rushed to apply this
symbolic frame on the profile pictures on parade day, and the widespread appeal
saw prominent local & regional public figures, celebrities, and even brands
embraced the Facebook frame and applied it to their profiles or business pages,
all in solidarity with the rich history and impressive legacy that the Ancient
Egyptian civilization has gifted to the world.
Several local and regional media outlets published articles
about Icon Creations’ tremendously impactful and timely idea, and its
widespread contribution to the global fame of the Pharaohs Golden Parade.
Facebook users today can easily find Icon Creations’ iconic
frame by simply tapping their profile pictures, selecting “Add Frame”, then
searching for Egypt Pharaohs’ Golden Parade in the search field. Check out the original Facebook post that started it all.
The Facebook frame not only helped to raise world awareness
on the monumental event, but it also garnered somewhat of a cult following
since then, as Egyptians are still using it for the profiles even today! This
digital phenomenon has even extended its reach to contribute to the thriving
Egyptian tourism sector that has been on a roll recently with several
advancements across the nation.
We couldn’t be prouder to have come up with this ingenious
idea to pay homage to our ancient ancestors, and we simply cannot wait for the
next big opportunity to present itself for us to be there for you; the Kings
and Queens of today without whom we could not have achieved this legendary
Check out what the media had to say about our iconic
Daily News Egypt
Al Defaa Al Arabi