With Coppermelt’s vision to bring a delightfully rich assortment of desserts & confectionaries to the table, we came up with an animated short video to promote the opening of their new store in Mohandessin. The campaign featured many social aspects like encouraging users to check-in to the store on Facebook and share their stories on Instagram, resulting in a highly-engaged community that flocked to Coppermelt’s new branch and enjoyed their sweet products.
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