Arab African International Bank

Brief:

One of Icon Creations' crowned productions was the full coverage of AAIB's official sponsorship of El Gouna Squash Tournament, showcasing every Egyptian squash celebrity and providing an information-rich mini series. The AAIB’s “Power of 7” is still a hugely-popular campaign that has been followed by fans of the sport across Egypt and the Arab world.

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April 14, 2018
Tournament Promo Video

El Gouna International Squash Open 2018

Our very first video for the El Gouna International Squash Open 2018 was the spark that lit up the rest of our journey with AAIB's sponsorship series.

Results
Views 747K Views
Likes 4.5K likes
Shares 154 shares
April 08, 2018
Tournament Recap Video

El Gouna International Squash Open 2018

It's a wrap! Our recap video managed to capture the heart and soul of the event, highlighting both the players as they gave their best effort and the crowd's intense presence. The exclusive video was critically acclaimed on social media and received great feedback from fans.

Results
Views 514K Views
Likes 2.2K likes
Shares 230 shares
April 19, 2018
Nour El Sherbiny Profile

El Gouna International Squash Open 2018

Results
Views 334K Views
Likes 3.3K likes
Shares 129 shares
April 21, 2018
Amr Shabana Profile

El Gouna International Squash Open 2018

Results
Views 219K Views
Likes 1.2K likes
Shares 36 shares
June 14, 2018
Interviews | Egypt's prime position in the Squash ecosystem

El Gouna International Squash Open 2018

Watch how Egypt became the main pillar for the international Squash ecosystem, through our interviews with:

The Minister of Youth & Sport, Mr Khaled Mohamed Abdel Aziz
The Founder of El Gouna International Squash Open, Mr Amr Mansy
The CEO of the Arab African International Bank, Mr Hassan Abdallah.

Results
Views 158K Views
Likes 797 likes
Shares 99 shares
April 03, 2018
Let's Talk Squash | Cross Court

El Gouna International Squash Open 2018

Our mini informative series aimed to deliver an inclusive experience and highlight the different terms used in Squash worldwide.

Results
Views 36K Views
Likes 331 likes
Shares 6 shares
April 26, 2018
Match Scheduling | Mohamed El Shorbagy vs Marwan El Shorbagy

El Gouna International Squash Open 2018

A series of animated shorts served to keep fans informed on the upcoming games as different stages developed throughout the tournament.

Results
Views 16K Views
Likes 83 likes
Shares 4 shares
April 27, 2018
Match Scores | Semi Finals

El Gouna International Squash Open 2018

Match scores were also delivered through a short series of videos to keep fans in the loop at all times.

Results
Views 30K Views
Likes 158 likes
Shares 11 shares
April 18, 2018
Interview with The Minister of Youth & Sport

El Gouna International Squash Open 2018

Watch the full interview with the Minister of Youth & Sports, Mr Khaled Mohamed Abdel Aziz, on Egypt's pioneering efforts in promoting Squash worldwide. He emphasized that AAIB's sponsorship of El Gouna International Squash Open doesn't just place Egypt as a pillar of that sport, but also promotes tourism and proves that Egypt is able to create quality events that adhere to international standards.

Results
Views 312k Views
Likes 1.5k likes
Shares 62 shares
April 26, 2018
The Quarter Finals

El Gouna International Squash Open 2018

The quarter finals marked a new level of competition and saw intense match-ups between the qualifiers. 6 Egyptian players went through to the semi finals, passionately delivering a sense of pride & patriotism to the attending crowd.

Results
Views 152K Views
Likes 598 likes
Shares 28 shares
April 27, 2018
The Semi Finals

El Gouna International Squash Open 2018

Competition further intensified at the semi finals stage, where world no. 1 Nour El Sherbini - on her return to the site of her last World Championship win - gave a powerful performance and won over Laura Massaro 3 - 1.

Marwan El Shorbagy went on to defeat elder brother Mohamed El Shorbagy 3 - 2.
Raneem El Welily got the final edge against Nour El Tayeb with a 3 - 2 win.
Ali Farag took on Gregory Gaultier and conquered the tight game 3 - 2 as well.

Results
Views 155K Views
Likes 699 likes
Shares 33 shares
April 30, 2018
The Finals

El Gouna International Squash Open 2018

It was the best players the tournament had to offer and they were all Egyptians!
The world witnessed a fascinating performance by all 4 finalists in both men and women’s competitions at El Gouna International Squash Open 2018.

Marwan El Shorbagy faced Ali Farag and ended up winning the title with a fantastic 3 - 0 sweep.
Raneem El Welily was up against Nour El Sherbiny and ended up winning over the world's top-seeded with a 3 - 1 win.

Results
Views 701k Views
Likes 3.5k likes
Shares 237 shares
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